The concept for this video came to us almost like the theory of gravity came to Newton. We were approached by the company Planeta with a request to create a video for their anniversary, one that would artistically convey the essence of the company.
We initially came up with a completely different concept, but due to certain circumstances, it couldn’t be realized in such a short timeframe — there were only two weeks left before the event.
So, the director, Denys, and I sat in the office, brainstorming (read: racking our brains)), and at some point, we noticed four light bulbs pleasantly glowing with warm yellow light in our hallway. And the idea took off from there!
And now, you can see how that idea transformed into reality.
Client: @planeta
Production house: @luminance.videoproduction
Director: @den_steg
Producer: @iam_tonini
DOP: @levkostenko
Copywriter: @olesia_zapisochnaya
Production designer: @medvinskaia
Production designer assistant: @denisbarbados
Gaffer: Kolya Kaplun
Stylist: @samoilonia
Makeup artist: @maria_pylunska
Focus: @sasha.maliuye
1AC: @sasha_._leonard
2AC: @tyshchen.ko Playback: @alexd90
Colorist: @levkostenko
Editing: @den_steg
PM: @katy.jeon7
Actors: @genna_shevchuk @ibubiakina @anastasiya_sych @zakharenkov_volodymyr @evgeniy.kiev
Backstage photographer: @ph_by_ivanenko
Voiceover: Vitaly Vakulenko
